Sanjeev Kalwar is Lead Solution Architect with Publicis Sapient. He has 18 years of diverse IT experience with expertise in Enterprise Architecture, C...MS and MarTech technologies and extensive experience in Adobe Experience suite. He has worked across different industry domains and is an expert in the Auto domain.
Currently, he is working as a Lead Architect on Digital Experience Platform for a world-leading Automotive Alliance. He is responsible for providing tech oversight on design, build, optimize and product innovations to regionally distributed technical teams of multi-functional engineers. He holds a rich and diversified experience in the area of digital business transformation for multiple domains and global brands. Read More
Aashima Kumar is an established Solution Architect in the space of Data Analytics and optimization at Publicis Sapient. She holds 15+ years of experie...nce in conducting value-driven conversations with end clients, focusing on identifying opportunities for digital business transformation powered by data.
As a core member of the Data Analytics team, she contributes immensely towards ideating, innovating, developing and integrating analytics solutions to business problems across Telecom, Ecommerce, BFSI, Hospitality, Auto, Health & Education. She leads the Digital Analytics & Media Analytics teams and expertise in formulation of business problems into the Analytics framework and creating data maturity roadmap for clients.
As a thought leader, she has presented in industry forums like CII, Great Indian Developer Summit, The Rising, 2020; co-authored 2 whitepapers published in international journals. She is a passionate ally for Diversity Equity & Inclusion and leads the Viva Women BRG at Publicis Sapient India, enabling the women fraternity to thrive and unlock the best in them. Read More
Description
Data and Product insights can be used at different stages of a sales journey to make important business decisions and define strategy. Data insights can help in the pre-sales journey to prioritize the feature and product backlogs that will enable businesses to improve lead generation on digital platforms. The behavioural analytics-based persona-driven marketing insights can be leveraged for personalized targeting to be used in sales journeys.
In today's consumer-centric landscape, businesses operate in a realm where offline and online experiences intertwine. Consumer data generated online such as personal preferences, interests/wish-lists, purchase data, order history, demographic, etc. are readily available. Data democratization can be used to enhance offline customer experiences by developing tools that support data sharing between different offline selling channels. By processing the data collected in a unified way, businesses can provide seamless personalized experiences across touchpoints.
Publicis Sapient has a multi-disciplinary team of Data Engineers, Data Analytics & Data Science experts with a connected industry expertise to create unprecedented client benefits. They have one of the highest success rates for deploying Data & AI applications into production at scale. This session gives insights on some of these patterns that leverage data insights in 360o sales journeys to enhance customer's brand experience. For more information, visit publicissapient.com
Explore career opportunities at Publicis Sapient related to AEM domain:
How data can function as the backbone of any marketing and content strategy
How data can be used to define a Product roadmap
How we can integrate offline and online data
Identify approaches to create a competitive advantage through data and algorithms, and lay the roadmap for how to leverage data for Pre-sale, Sale & Post sale customer touchpoints
Points to consider while choosing the patterns for business use cases
Unlock Personalization at scale using AI/ML techniques
Who should attend
Developers, Architects, MarTech Technologists, Data Engineers, Digital Marketing Professionals, Data Strategy, Data Analyst, Data Engineer, Data Science, Product Management, Cloud Engineers, Solution Architects, Product Developers
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