Mahantesh Ajjampur Shetru is Senior Manager Technology with Publicis Sapient.He has a strong 15+ years of experience across different industries ...
Personalization Architectural Patterns
5683 Views 07 Dec, 2022
Personalization Architectural Patterns
5683 Views 01:05:24
Mahantesh Ajjampur Shetru
Senior Manager Technology Publicis Sapient
Follow
Sanjeev Kalwar
Senior Manager Technology Publicis Sapient
Sanjeev Kalwar is working as a Senior Architect in Publicis Sapient from the past 9 years. He has done his post-graduation in Master of Computer ...
Description
Improving the customer experience and applying data insights to decision-making are top priorities for business. Hence, there is a need to have a connected Cross Channel Personalized guided browsing or shopping experience resulting in increased conversion and brand loyalty.
As most consumer -related businesses involve both offline and online experiences, consumer data such as personal preferences, interests/wish-lists, purchase data, order-history, LTV, demographic, etc. are readily available. There is a need to process the data collected in a unified way, to be able to provide seamless personalized experiences across the touch points. Many Personalization strategies are in practice across industries, leading to the evolution of different Architectural patterns. Publicis Sapient has been a pioneer in this space and has delivered a number of impactful personalization use cases, over the years, leveraging architectural patterns designed and implemented by our engineers. This session gives insights into these patterns that leverage industry-leading off-the-shelf products, cloud native/serverless implementation and AI/ML to achieve hyper-personalization in real time.
About Publicis Sapient:
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our client's businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our client's businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and 53 offices worldwide. For more information, visit publicissapient.com
Explore career opportunities at Publicis Sapient :
Browse All: https://bit.ly/PublicisSapientOpportunities
Manager/Specialist_Manager Technology_Engineering_COE - Platform Packages Marketing_Gurugram
Manager/Specialist_Manager Technology_Engineering_COE - Platform Packages Marketing_Noida
Senior Associate Technology L1_Adobe AEM_Gurugram
Senior Associate Technology L1_Adobe AEM_Noida
Senior Associate Technology L2_Adobe AEM_Bengaluru
Senior Associate Technology L2_Adobe AEM_Gurugram
As most consumer -related businesses involve both offline and online experiences, consumer data such as personal preferences, interests/wish-lists, purchase data, order-history, LTV, demographic, etc. are readily available. There is a need to process the data collected in a unified way, to be able to provide seamless personalized experiences across the touch points. Many Personalization strategies are in practice across industries, leading to the evolution of different Architectural patterns. Publicis Sapient has been a pioneer in this space and has delivered a number of impactful personalization use cases, over the years, leveraging architectural patterns designed and implemented by our engineers. This session gives insights into these patterns that leverage industry-leading off-the-shelf products, cloud native/serverless implementation and AI/ML to achieve hyper-personalization in real time.
About Publicis Sapient:
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our client's businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our client's businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and 53 offices worldwide. For more information, visit publicissapient.com
Explore career opportunities at Publicis Sapient :
Browse All: https://bit.ly/PublicisSapientOpportunities
Manager/Specialist_Manager Technology_Engineering_COE - Platform Packages Marketing_Gurugram
Manager/Specialist_Manager Technology_Engineering_COE - Platform Packages Marketing_Noida
Senior Associate Technology L1_Adobe AEM_Gurugram
Senior Associate Technology L1_Adobe AEM_Noida
Senior Associate Technology L2_Adobe AEM_Bengaluru
Senior Associate Technology L2_Adobe AEM_Gurugram
Key points of discussion
- Overview of different types of personalization
- Get insights on the degree of personalization
- Get an understanding of different architectural patterns
- Typical data flows across different systems
- Points to consider while choosing patterns for any of the business use cases
Social Login